Why? › Control and Integration
Many design professionals feel like they are losing control over the design process, and therefore control over their role in it. Some feel that independent project managers – seen as people often without design credentials – have overtaken the design process.
The reality isn’t quite that simple: A combination of three trends – a full generation of increasing risk avoidance, exponential growth of information impacting design, and consequential fragmentation of the design process itself – have created a vacuum that clients demand be filled, and many design professionals are ill prepared – and poorly resourced - to fill it.
A loss of design process